The Benefits of Search Engine Optimisation
Last Updated on Wednesday, 23 March 2011 08:26
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The way products and services are advertised and sold is changing rapidly, both in New Zealand and around the world. Traditional sales and marketing involves pushing goods and services through advertisements in print media, radio and television. These advertisements essentially intrude into what the user really wants to do – which is to read the newspaper, listen to the radio program or watch television.
The Web is an entirely different sales medium.
On the Web, most visitors who search already need the services or products they are searching for. On a search engine like Google, they’re actually searching for a business like yours, that can provide the goods or services they are looking for. If your website has a high Google rank for search words that are important to your business, then those who are searching for these words will find your website.
Discover the Key to Quality Sales Leads
As opposed to the traditional sales model where conversion rates are around 1%, website conversion rates are much higher. You are, after all, selling to people who want to buy your services. Some studies put website conversion rates from well structured, Google-friendly websites at around 30%, but even if we take a conservative approach and assume half that figure, that’s still over 10 times the conversion rate of most traditional sales methods.
Search Engine Optimisation
Search engine optimisation is about configuring your website in a way that makes it appear higher in search engine rankings, of which Google rankings are the most important. Search engines are constantly enhancing the quality of search results and, as a result, they are gaining in popularity. This is particularly true of Google, which is the dominant search engine in the market today.
So what does this have to do with your business? There are compelling reasons to make you rethink your sales strategy to keep pace with change.
The Facts
...86% of websites are found through search engines.
Search engines are the most popular way to find websites. Numerous surveys have shown that search engines are the most popular method used to find websites. Consider just two facts:
