The way products and services are advertised and sold is changing rapidly, both in New Zealand and around the world. Traditional sales and marketing involves pushing goods and services through advertisements in print media, radio and television. These advertisements essentially intrude into what the user really wants to do – which is to read the newspaper, listen to the radio program or watch television.
The Web is an entirely different sales medium.
On the Web, most visitors who search already need the services or products they are searching for. On a search engine like Google, they’re actually searching for a business like yours, that can provide the goods or services they are looking for. If your website has a high Google rank for search words that are important to your business, then those who are searching for these words will find your website.